When you create printed marketing materials the first thing you need to think about is the image you will convey to your target customers. How would your business look on paper? What would people think about you and your business when they receive your materials? It’s important that whatever type of material they receive they should immediately see a professional and credible business.

Among the important printed marketing materials that should be included in your marketing mix is the stationery. When making a good impression is your goal, you can always achieve that easily through this material. With your letterhead printed on each page of your business stationery, you can effectively express your business identity aside from the words you will use in your message.

It’s important that your logo is present in your stationery so people can easily remember you. In fact, all your marketing materials need to have your logo. If you haven’t created your own logo yet, it’s time you put your attention to it. You have to understand that your logo is will a main element in developing a successful identity, so you might want to invest in an impressive logo for your business.

Here are some of the important details you need to know when designing your own stationery:

- You need to first decide on the type and amount of information you will include in the letterhead. This can include your business name, office address, telephone numbers, email, and web site. You can also include here your office hours so people would know when to contact you.

- You need to also determine how each detail will be arranged. Which goes at the top and which goes at the bottom? Where would you put your tag line? Will you include an image and where should you put it? The arrangement of each detail will play an important role as to how effective your stationery and letterhead are.

- It’s important that you pick the best paper stock. It should be sturdy and durable so it won’t tear out easily. You need to also decide if you will use a colored or plain paper. If you want to add flavor to your stationery, you might want to consider getting a colored paper. The texture is also an important consideration.

- Before printing, review and double check the information and details printed in your material. Check if there are typos and errors. You can even ask a friend to check the material for you in case you missed some errors.

- You can also consider creating a unique design and shape to make your material look more eye-catching and interesting. Custom stationery would always look different in a good kind of way.

- Save money by printing your material in bulk. Order in bulk as printing companies often provide discounts in bulk ordering. This will let you save a lot of your marketing dollars.

- Find an online printing company that will offer you quick and affordable print job. A lot of online printers today offer high quality printing at reasonable rates. This they can do as they make use of digital printing, which lets them save a lot in the production cost. The savings they get can then be passed on to customers.


Froilan Krowley is a manager in one of the successful stationery printing company that has quality custom stationery and other flyers.