Rack cards are typically helpful in promoting a company’s product and services. These materials enable a company to give the necessary information that a customer needs about the company and the product that he is about to purchase. Rack card printing continues to pose a challenge because of a lot of things to consider before printing it.

To give you an idea what are the things that you need to consider before printing it, here they are:

1. Information: What information do you need to put in your material? Do you need to include the background or the history of the company? Do you need to detail the features of your services and products? These are just some relevant questions that you need to consider in planning what to include on your print. Make sure that the words are clear and that you do not overload your customer or potential consumer with loads of irrelevant information. As much as possible lessen your texts so the one reading your material will not be bored in reading it. If at first they will see that your material is made up of a lot of texts they might not even bother to read it.

2. Define your purpose: What is your material for? Is it for selling a product? Is it for advertising an old product? By identifying your purpose, you can easily have the idea to work around with.

3. Design: what design would you like for the material? Sometimes a more complex design would need the services of a graphic artist and would therefore be part of your company’s budget. Designing your material would include aspects such as paper, ink, fold and graphics. What type of paper should you use? If you want your customers to keep the material long enough to pass it on to others, you may opt for paper with coating. This will prolong its shelf life and endure harmful elements such as water and dust. As for the ink, you may try the bold colors to create life. Some materials are not catchy enough because they use colors that do not attract the eyes. Part of planning for the design includes how you fold the material. Would a tri fold be more effective in conveying your theme to your customers? Consider those things because no matter how small it may seem, it still creates a lasting impression. Lastly, the graphics. What images do you want to include in your material? Keep in mind that these images truly project your product. Avoid crowding your material with images that do not seem to relate with the theme of your material or even with your product.

4. Budget: in every project, the first thing that you need to keep in mind is to work around your company’s budget. How much are you allotting for this project? Can it still cover the posting of these materials to your target market? It would help if you identify these things first so you will know how much you should work around with.

Those are several things that you need to consider in printing rack cards. By making sure that you follow each aspect, you are sure to win the heart and eyes of your customers. Well thought and well planned rack cards will surely give your company a good return of investment.


Jerome Wetzel is a business man using rack cards in his coffee shop, that’s why he love to write an articles about rack card printing.