Internet marketers are keen on creating a Google-friendly site for the reason that Google is hailed as the leading search engine site on the world wide web. While this may pose as a challenge to most, SEO experts know how to pull off exactly that kind of online portal.

Some of the effective guidelines are as follows:

- Provide unique content. Putting in fresh and unique content on your website is one of the rule of thumb SEO commands. As Google is particular in real content and not just keyword-focused schemes, you really have to invest in the content of your website. Make sure that it is informative, coherent and attention-grabbing. Also, see to it that your web server supports the If-Modified-Since HTTP header - a feature that lets Google see if your content has been changed since its last visit.

- See to it that other sites link to your websites. When Google finds several inbound links in your website, they will surely regard them of high importance. However, keep in mind that a good inbound link is from another site that has a good page rank and not just from a regular ‘links’ page.

- Don’t try to outsmart Google. Don’t ever think of trying to keyword stuff or setting up one page for a crawler and for other visitors. Do this and run the risk of having your site ignored big time. Instead, create a web pages that are dedicated for users and not search engines. Also, avoid link spammers as this will makes things unfavorable for you.

- Never create duplicate pages. Avoid creating multiple pages, domains, sub domains with duplicate content. Word of advice, if you have separate text only or printer-friendly copies - hide them from Googlebot by manipulating your robots.txt file.

Solving Browser Compatibility Issues For An SEO-Friendly Website

In SEO, content and website layout or design are of equal importance. Website designers aim to make the website design work for each web browser. However, this is a task which most often than not perceived as challenging. This is because there are over a hundred of web browsers being used around the world and each implement W3C document standards slightly different from each other. Web designers have to find ways so that the web site will still work despite the technical differences.  

It’s a good thing that there’s the concept of cross browser compatibility. If a web page in entirely cross browser compatible - chances are, it will look the same in all the existing web browsers. Generally, the widely used web browsers are Google Chrome, Mozilla Firefox, Opera, Internet Explorer and Netscape Navigator. Each will display the website in a slightly different manner so the web designer really has to work on this issue.

Although it is really impossible to have 100% compatibility with all browsers, it is possible to design the website in such a way that it will work in the widely used browsers. Web designers can do it through writing squeaky clean codes which conform to the W3C standards in order to see consistent resorts across all the popular browsers. However, the concept of conformity poses a real challenge since it limits some of the features supported in specific browsers. You can also use online code validators as these are free and useful.

To really rank first in the SEO field, Internet marketers should be ready to do some tweaking and conformity in their website design and know that it is for their advantage.

Mascar Rooney is the author of this article on Social Bookmarking.

Mascar Rooney is the author of this article on Directory Submission.