With the current changes in the business industry, it is easy to assume that the digital revolution has made the business cards outdated. If you want to exchange contact details, you can just take out your smartphone or use social media to interact with each other. But are business cards really obsolete? Should people stop using them? Why don’t you go to networking events or trade fairs to answer those questions? You will surely be surprised with what you will learn.

Despite changes in the industry, it’s fascinating to see that business card printing is still an effective marketing strategy. People still exchange business cards these days. In fact, most people ask for the card first before using their smartphone. They only take out their phone when the business card is not available. You see, the business cards should still form part of your marketing campaign. It should be use in combination with other marketing tools such as the postcards, flyers, website, and social media. Even if you are tempted to skip it, you need to seriously consider your customers and just what the card can bring to your business.

Of course, you need to make sure your card stands out. Chances are your competitions will be creating their own business cards. You need to make yours unique and interesting so people will notice and remember it for a long time. Don’t create bland and dull looking cards otherwise you won’t get noticed at all. You can people to pick your cards first, so you have to work hard in making it look as incredible as possible. Here are some tips you can consider:

1 - Use high quality paper stock. Don’t use low quality and flimsy paper otherwise your card will look boring. You want people to be impressed with your cards, so pick a thick and sturdy paper stock.

2 - Print vertically instead of horizontally. You can always opt to print the texts vertically to give your card a unique appeal. This will surely grab your prospect’s attention.

3 - Put your logo on your business card templates. It is crucial that your logo is present on your cards. This will help give you a strong business image and make sure your brand is promoted well.

4 - Use simple fonts. Even if you want to make your cards look unique, it is best to stick with a simple font. This is to ensure that you contact details will be read easily.

5 - The right choice of color is vital. Don’t just pick any color that fancies your eyes. You have to make sure you pick the right color that will convey the right message and impression to your customers and prospects. You can always ask your designer which colors will fit your business.

6 - Create a unique shape. One way to stand out is to create a uniquely shaped card. You can use die cutting to do this, but remember that uniquely shaped cards are difficult to keep. They won’t fit a standard card holder, so make sure your card is exceptionally impressive so people will keep it even if it doesn’t fit their holder.

These simple tips are sure to make your cards interesting. Be sure to include the business cards on your next marketing campaign. Do this and you are sure to enjoy great return on investment from them.


Jacqueline Hooker is an avid writer who took specialization in lay-outing and design making to pursue her passion in business card printing services for her family business. She loves giving tips in proper printing.